Copywriting may be a timeless industry, but it also keeps up with changing trends and fads throughout the years. It is because copywriting is affected by technological advancements, cultural preferences, the rise of new political and economic landscapes, etc.
In essence, copywriting is heavily impacted by history. Hence, as a website copywriter, you must stay updated with its current trends and use them to your advantage.
What trends do you have to watch for these days? Some of them are already on the top of your fingertips, such as:
- Social media.
Website copywriting is no longer contained in landing pages and websites. It has better use on social media platforms mainly because these are where the real people hang out.
Aside from keeping your landing page updated, you may want to extend your copywriting skills to your Facebook pages and groups, Twitter handle, Instagram portfolio, and other areas on the internet where you can spread the word about your business.
By being social media savvy, you not only directly communicate to your audience but learn a lot about them in a more personal and intimate manner. The more you learn about your audience, the more comfortable you to write copy that addresses them point-blank.
- Using videos.
Who says website copywriting should only be read?
These days, people crave for eye candy, that’s why they are on social media. They also want to see, hear, and feel your stories, and the best way to do that is by creating videos.
Showcase your copy in a manner that your audience can watch. Sure, it can be a bit of investment, but videos help convey your message faster. They also make you look like you are talking to each audience member. It helps make them feel important and cared for by you.
- Voice search.
Did you know that by 2020, voice search shall account for 50% of all search queries? This is a big leap from 20% in 2016.
Why does this matter in website copywriting? You can take advantage of this by speaking to your audience. Talk to them in a natural manner, and let your voice be heard. It not only allows you to address voice queries promptly and efficiently; it also connects your brand to your audience as if it has its character and personality.
Of course, website copywriting requires storytelling. While a fundamental element in the marketing industry, storytelling takes sales copies to greater heights, especially when you know how to do it right.
As a website copywriter, you should keep in mind that stories bring your sales pitch to life.
Don’t just sell it. Tell a story. Tell your audience tales about struggle and pain and how to overcome them. Remind them that they are not alone in their journey, and they are not the only ones suffering from the same pain. Tell them about how you have found a solution to their problems and that it’s just within their reach.